Henry Ho
Visiting Scholar
Contact:
- email: w.l.ho@saxion.nl
Saxion University of Applied Sciences
Research Groep Business Models
Research Groep Business Models
Highest degree:
Doctorate
Degree name:
Doctor of Business Administration
Area of expertise:
Social sciences
Skills:
I am a marketing professor at Ferris State University in Michigan, USA and a visiting scholar at the Research Groep Business Models of Saxion University of Applied Sciences. My research utilizes both quantitative and qualitative methodologies to explore marketing decision-making and its psychological factors. I create surveys and conduct interviews to analyze large panel datasets, providing numerical insights that help marketers quantify variables and identify patterns. Additionally, I use qualitative methods like focus groups and in-depth interviews to gain a deeper understanding of consumers' emotions, motivations, and perceptions, enabling a comprehensive view of marketing dynamics.
E3UDRES2 Areas of interest:
Resilient Economy and Innovation for Regions