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Paulo Silveira

Paulo Silveira

Associate Professor

https://orcid.org/0000-0003-2703-3008  
https://scholar.google.pt/citations?user=h9t_LUsAAAAJ&hl=pt-PT  
Contact:
Polytechnic University of Setúbal
Marketing
Highest degree: Doctorate
Degree name: Management/Marketing
Area of expertise: Social sciences
Skills: - Brand activism via social networks
- Omnichannel and digital marketing
- Shopper marketing in pharmacies
Keywords: marketingdigital marketinggreen marketing
Research Expertise: Digital Solutions and (Applied) Deep Tech for RegionsResilient Economy and Innovation for Regions
E3UDRES2 Areas of interest: Economics & BusinessMedia and Communication